For designer Anjali Purohit, it’s quality over quantity and timelessness over trendiness. That’s what her fashion accessory company, Variously, is all about.
“The time taken to make these products is a lot more because they’re all handcrafted,” explains Purohit. “I would rather try and take more time, but make them well so that even 10 years down the line they are not outdated. I want somebody to have it forever.”
Born and raised in India, Purohit’s heritage is reflected in her company’s eye-catching textiles. The scarves and throws use traditional techniques like block printing, hand weaving, and shibori dyeing to create their unique look. They use natural dyes, so they’re eco-friendly.
“They are ethically made, they are sustainable, and they are definitely a classic product,” says Purohit, a Creator Awards winner. She was one of 18 winners at the Detroit event, one of a series sponsored by WeWork.
Anjali Purohit works with artisans in India, Nepal, and other places to create one-of-a-kind fabrics.
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