Born and raised in India, Anjali Purohit , the founder of Variously was always keen to explore the confluence of design & commerce.Having pursued her Bachelors in Accessory Design & Masters in Showroom Design from prestigious schools like National Institute of Fashion Technology, New Delhi and Nuova Academia Di Belle Arti, Milan, Italy, Anjali has worked for 15+ years in roles of design, production, product development, art direction in home & fashion for brands like Next UK, Woolworths UK, Orobianco Italy,Pottery Barn USA, amongst others.
Having exhibited her collections in home & fashion accessories at trade shows & designs festivals in Mumbai, New Delhi, Milan, Berlin & Frankfurt , Anjali now calls Detroit her home. Multi cultural hands on experiences in craft based design projects have played a key role in cultivating exposure & understanding for artisanal techniques.
Variously is a sustainable brand based in Detroit, Michigan. Driven by concepts rooted with cultural connections rather than short lived trends , Variously develops small batches of capsule collections in fashion & home accessories by collaborating with global artisanal partnerships . Restoring & reviving heritage techniques in prints & weaves inspired by contemporary ideas is the main focus of Variously as a brand. Our sensibility of luxury is mindful & resonates with the socially conscious consumer that is looking for one of a kind handcrafted products that have a solid heritage connection to it. As a design team we only choose to work directly with our artisans by undertaking careful research and onsite visits. Understanding the socio-economic infrastructure of the artisans thereby creating relationships that are long lasting and mutually beneficial,
Variously exclusively only uses finest qualities of hand spun natural yarns like organic cotton, linen, wool, cashmere, merino, silk. We understand and support the growing need for fair price & ethically made products that create cultural connections underlined by innovative designs.
We also work on custom textile designs & development projects for interior projects as it
enables innovation and design collaboration for our artisanal partnerships.
Artfully functional, Variously launched its capsule collection at Paris Fashion Week in 2018 , was an official
selection at Fashion Film Festival Milano & artist in residence at Eileen Fisher, Michigan for Making Space.